The Marché du Film 2026, taking place from May 12 to 20, is significantly expanding its innovation program with a revamped Cannes Next hub spanning over 1,000 m², including the largest virtual production stage ever at a film fair. The second edition of the AI for Talent Summit brings together top executives from film and tech to explore practical AI applications in production and business processes. The Immersive Market moves to a purpose-designed 450 m² space in the Carlton Hotel, where approximately 150 producers will offer live demonstrations to ninety distributors. A new Creator Economy Summit explores how digital intellectual property can be transformed into cinematic projects, while the revamped Cinando platform integrates screenings, conferences, and networking.

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